Out of all books Paul recommends, this is his favorite! Since the founding of Paul Cameron’s recruiting firm DriveStaff, Inc., in June of 2002, continuing on to SpeedUpMyJobSearch.com in May of 2014, every single employee has been (and still is) required to read this book before their first day, on which, there is a quiz on this book to ensure they actually did read it! Do you want to know about OUR culture? Read this book.