Snap Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers

by Jill Konrath

You may be wondering what selling has to do with job search and why this book made the list. As Daniel Pink says in his book, To Sell is Human, everything is selling. I would add that the job search process is most certainly a job for a skilled sales person.

This book specifically focuses on selling “frazzled customers”. Who is more ‘frazzled’ than a leader who is so overwhelmed that they need to STOP being productive to interview so they can hire more people to help?! There are insights in how to understand the “buyer” (employer) in ways you will never find in a job search book. That’s why I recommend it. Here is the Amazon write up about it…

Internationally recognized sales strategist Jill Konrath shows how to overcome customer hesitation to get more appointments, speed up decisions, and win sales. Drawing on her years of selling experience, as well as the stories of other successful sellers, she offers four SNAP rules:

• Keep It Simple: Make things easy and clear for your customers.
• Be iNvaluable: Stand out by being the person your customers can’t live without.
• Always Align: Make sure you’re in synch with your customers’ objectives, issues, and needs.
• Raise Priorities: Keep the most important decisions at the forefront of their mind.

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